James Hoffmann (founder of Square Mile Coffee Roasters and ex World Barista Champion) has posted a rather wonderful idea from current Word Barista Champion Gwilym Davies. Between a stall at Whitecross Market, Columbia Road and a shop on Shoreditch high St (though i’ve not seen him in it yet) he’s a busy man, but he doesn’t half make amazing coffee.
The idea is pretty simple, while a regular loyalty card would earn you a free coffee for visiting him the Disloyalty card rewards you for visiting other excellent coffee vendors around (mostly East) London. There’s a wonderful array of coffee available in London (particularly out east) and encouraging people to try other places is a genuinely nice thing to do.
You can collect the card itself from Prufrock Coffee in Present at (140 Shoreditch High Street), i’ll be getting mine later this afternoon.
There’s 10 places to tick-off, a couple of which weren’t on my London Coffee map so i’ve added them and given them a yellow marker so they’re easy to find.
View London Coffee in a larger map
I’ve been to a little over half on the list and all have been excellent. Some of the ones further East may seem like an effort but are entirely worth it. I just need to make the trip out west to collect, the rest (and finally make my way to Taylor St).
So if you like coffee and you’re in London this is a nice little challenge, can you collect them all? (Bonus points for doing it in one day).