London Coffee disloyalty from Gwilym Davies

James Hoffmann (founder of Square Mile Coffee Roasters and ex World Barista Champion) has posted a rather wonderful idea from current Word Barista Champion Gwilym Davies. Between a stall at Whitecross Market, Columbia Road and a shop on Shoreditch high St (though i’ve not seen him in it yet) he’s a busy man, but he doesn’t half make amazing coffee.

The idea is pretty simple, while a regular loyalty card would earn you a free coffee for visiting him the Disloyalty card rewards you for visiting other excellent coffee vendors around (mostly East) London. There’s a wonderful array of coffee available in London (particularly out east) and encouraging people to try other places is a genuinely nice thing to do.

You can collect the card itself from Prufrock Coffee in Present at (140 Shoreditch High Street), i’ll be getting mine later this afternoon.

There’s 10 places to tick-off, a couple of which weren’t on my London Coffee map so i’ve added them and given them a yellow marker so they’re easy to find.

View London Coffee in a larger map

I’ve been to a little over half on the list and all have been excellent. Some of the ones further East may seem like an effort but are entirely worth it. I just need to make the trip out west to collect, the rest (and finally make my way to Taylor St).

So if you like coffee and you’re in London this is a nice little challenge, can you collect them all? (Bonus points for doing it in one day).


  1. lenka
    Posted January 9, 2010 at 8:42 pm | Permalink

    Hi guys
    I had accidentally stumbled over your blog while checking coffee places in london….just with regards to your coffee hunt….was wondering whether you have tried flat white in Soho (also serving square mile) and Tinderbox on Upper street :-)


  2. Posted January 12, 2010 at 11:10 pm | Permalink


    Tinderbox is new to me, i’ll have to give it a go. I’ve not tried Flat Whte (it’s a bit west for me) but I know Ben is a big fan and used to go there a lot when he lived in London. Thanks for the tip!

  3. Posted February 23, 2010 at 3:01 pm | Permalink

    I used to work with Gwilym many years ago when he was one of the Managers of Cuppa-Cino in Clapham junction station (when we really cared about the coffee!) with Jorge of ‘Fernandez and Wells’.
    We had an artisan take on Espresso even when people were sweating to catch their train (we held many a train to get the person and their drink on board in time! Ah the good old slam-doors!)
    I saw an article on Gwilym when he’d won the Championship, I was well impressed!
    I’d like to get in touch with him to give him my congrats and to make a coffee or two as well, but he’s a hard man to find. Any tips on finding him would be greatly appreciated… other than staking out his shop and coffee cart… I’m not down with stalker behaviour!

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